The "Measure of Man"

What's on our mind? you ask.

Truthfully? We're thinking about what we need to do so that we can add more friends and followers on Facebook. And on Linkedin. And Twitter. And the rest of the social media sites.

We need to have more people listening to The SRO Show and following us and sharing the show as we grow and build this into a vibrant, entertaining, informative…platform.


Yes, I said it. We are building a platform. Which means building an organization. There you have it. It's no longer just one person staring at a computer into the wee hours, slaving away over a hot microphone, and pounding on a pizza-encrusted keyboard.

No, we're talking about multiple people performing many different jobs — creating, organizing, selling, distributing, fact-checking, planning, selling, researching, producing, writing, selling — doing all the things that make a platform possible. Did I mention selling?


You see, we're getting serious about this endeavor. We want to create something bigger than a single 5-minute show that profiles musical artists, although we certainly love doing that. We're already hard at work on a new interview program that asks "1 tough question" of a subject matter expert, a question many of us want to ask but don't get the opportunity and because the media won't ask them for us.


There are, however, countless topics that will make for good, solid, interesting audio and video programs, blogs, ebooks — and other media — that will appeal to a broad spectrum of people.

We call it the Vitruvius Multimedia Network.

Marcus Vitruvius Pollio (born c. 80–70 BC, died after c. 15 BC), commonly known as Vitruvius, was a Roman author, architect, civil engineer and military engineer during the 1st century BC, known for his multi-volume work entitled ‘De Architectura.’
— Wikipedia

Briefly, in "De Architectura," Vitruvius said that architecture was at it's best when it used the measure of man or, simply, human proportions, as the basis for architectural design and scale.


We want to extend that philosophy to information, news, knowledge, and entertainment. Here's what we plan to do: We want to create and develop, write and produce, multimedia content that is suited to the tastes and interests of everyday people walking around on the planet. Simple? Hard.

This doesn't mean that we won't target a specific program to a specific audience. It means that we want to paint the broad spectrum of colors by using one color at a time. Likely, no one person will have the interest (yet alone the time) to "consume" media from so many different areas and points of view. Taken as a whole, though, we'll be creating that programming for a well-informed "Common Man."


There are a number of music-based media companies failing lately. Live365 comes to mind. Our friends tell us about them frequently or we find the stories ourselves. As Queen Victoria was often heard to say, "We are not amused." But neither are we discouraged. Music programming may not be in our future. . . but we may be able to do music news programming. We'll see how that goes. Regardless of the specifics, we're in this for the long haul.

Thinking through starting a new venture is a challenge that we gladly accept. We think we're on to something. But we need your help and advice. Tell us what you would like to hear, see, know about, and, yes, learn. . . in the comments section, below or on our Facebook page. Not a friend? Just ask.

We think this is going to be exciting and fun. And we hope you'll come along for the ride. . . and bring your friends.

Lawrence Standifer Stevens